Rockwell Automation Creates What’s Next, Brings Automation Fair 2025 to Chicago
November 18, 2025
Rockwell Automation, Inc. kicked off the 34th annual Automation Fair on November 17 in the Windy City. More than 15,000 engineers, makers and industry providers have come together to explore the technologies and solutions driving the future of industrial operations.
This year’s theme, Create What’s Next, highlights the power of turning bold ideas into real-world impact as companies build more resilient systems, embrace sustainability and simplify operations on the plant floor.
At the same time Rockwell is emphasizing how intelligent autonomous systems fuel the future of industry, how open architecture enables agility and how industrial AI and advanced analytics power the production lifecycle.
“Automation Fair is where ideas turn into action. We’re all here with the same mission to create what’s next — for our teams, our customers and the industries we serve,” said Brian Hovey, chief marketing officer at Rockwell Automation. “This event is a testament to what happens when innovation meets collaboration.”
Here’s what’s waiting for you:
- An Epic Expo: 140+ interactive exhibits spanning half a million square feet, featuring transformative technology and solutions from Rockwell Automation and its PartnerNetwork members. Experience hands-on demos, a discovery theater and guided tours to make sure you don’t miss the good stuff.
- Serious Learning: 450+ hours of advanced training, 275+ sessions and labs where you can roll up your sleeves and dive into real tech.
- Keynotes That Spark Ideas: Daily sessions with industry pros who are pushing boundaries and making waves.
- Off-Site Tours: A one-of-a-kind opportunity for attendees to get an insider look at local facilities doing cool things with automation.
Whether you’re attending to refine your skills, connect with fellow innovators or just explore what’s next in automation, Automation Fair 2025 is touted as the place to be.
