Recently Appointed NovaTech CEO Seeks to Simplify, Consolidate Organization and Products

PBUS-27-NovaTech-ConradOakey-400.jpg

June 24, 2021

NovaTech, a medium-sized provider of automation and engineering solutions serving electric utilities and process manufacturing industries for 40 years, recently announced the appointment of Conrad Oakey as their Chief Executive Officer.  Oakey, who originally joined NovaTech in 2000, includes among his many accomplishments consolidating the management of the two business units (power and process automation), simplifying online ordering and customer support, as well as continuing to improve the functionality and ease-of-implementation of the company’s three product lines.

In his previous role as vice president of strategy and communications, Oakey focused on web technologies, search engine optimization and other digital marketing strategies while tracking or managing multiple high-level change initiatives within the organization.  He continues to drive the digitization of internal information and work processes to increase responsiveness to customer needs.      

During the pandemic, he successfully shifted NovaTech’s communications by introducing weekly educational product webinars for their power business customers and adopting real-time web-based collaborations to support process division customers during installations. These innovations helped keep NovaTech closely engaged with their customers during a period when they could not visit them in person.

As CEO, Oakey has a priority meeting with NovaTech’s customers as markets begin to open up. “I want to make sure I spend as much time meeting with customers and advocating for them within our organization as possible,” said Oakey. “Customer experience, not established practice, will continue to be of primary importance at NovaTech.”

Product innovation is another area of focus for the new CEO, including incorporating specialized versions of products requested by customers into standard releases to accelerate new feature development. Oakey points to the latest version of their Orion product for substations which has been reduced to the size of a book.  The smaller form factor enables the device to sit on a pole-top or inside larger equipment, where it can consolidate information and perform control actions for distribution feeders.

“At our core, what we do is very important because we serve companies who keep society moving forward,” said Oakey. “Industries like power distribution, agricultural processing, chemicals, pharmaceuticals – including antivirals and vaccine production. As a family-owned medium-sized business, we are able to find new opportunities for growth that larger competitors might ignore but which our customers value.”

Oakey envisions moving beyond the company’s long-held strength in utility substations onto more points along the feeder, including pole-top sensing and control applications, underground vaults, small exchange points and mini substations. “Our products enhance grid resilience and agility by providing more points of monitoring and control throughout an increasingly dynamic grid.” He added, “we are in a strong position to ride the wave of cyber resiliency and renewables that are shaping tomorrow’s power grids. We also look to expand our existing footprint in agriculture, pharma, brewing and chemicals into emergent markets seeking a proven way to scale from lab to pilot to large-scale production on the same platform and with an experienced process automation partner.”

Internally, Oakey will be leading a recently consolidated management team responsible for sales, marketing, operations, product development and employee services including IT, HR, finance and administration.

“The coordination of effort gets a lot easier when you have these experts at the top who understand their core disciplines,” said Oakey. “With the consolidation of functions, it makes it easier for our distributed teams who are directly interfacing with our customers to collaborate. In the end, it drives stronger accountability to our customers and our employees.”

“I am looking forward to tapping the talent from across our organization to support new initiatives in areas such as in R&D and business development. This virtual world we have all embraced during the pandemic has shown us an opportunity to better leverage the expertise within our teams where before an individual’s contributions could remain more localized. In the end, this will help us better serve our customers.”

Important_Links_Bar.jpg

www.novatechautomation.com

 

Related Articles

Network Infrastructure Featured Product Spotlight

PBUS 14 Panduit logo 400

This webinar presented by Beth Lessard and Keith Cordero will be highlighting three Panduit solutions that will optimize network equipment and cabling to ensure that your spaces are efficiently and properly managed to support ever-evolving business needs of today and beyond. Products that will be featured include PanZone TrueEdge Wall Mount Enclsoure, Cable Managers, and Adjustable Depth 4-Post Rack.

REGISTER HERE


Editor’s Pick: Featured Product News

Siemens: SIMOVAC Non-Arc-Resistant and SIMOVAC-AR Arc-Resistant Motor Controllers

The Siemens SIMOVAC medium-voltage non-arc-resistant and SIMOVAC-AR arc-resistant controllers have a modular design incorporating up to two 12SVC400 (400 A) controllers, housed in a freestanding sheet steel enclosure. Each controller is UL 347 class E2, equipped with three current-limiting fuses, a non-load-break isolating switch, and a fixed-mounted vacuum contactor (plug-in type optional for 12SVC400). The enclosure is designed for front access, allowing the equipment to be located with the rear of the equipment close to a non-combustible wall.

Read More


Sponsored Content
Electrify Your Enterprise

Power is vital to production, and well-designed control cabinets are key. Allied Electronics & Automation offers a comprehensive collection of control cabinet solutions including PLCs, HMIs, contactors, miniature circuit breakers, terminal block connectors, DIN-rail power supplies, pushbutton switches, motor starters, overloads, power relays, industrial Ethernet switches and AC drives engineered to keep your operations running safely, reliably and efficiently.

Learn more HERE.


Products for Panel Builders

  • LUTZE: Expanding LCIS Relay Product Portfolio

    LUTZE: Expanding LCIS Relay Product Portfolio

    LUTZE has expanded its electromechanical LCIS relay portfolio with 12 units offering additional changeover contacts. New additions to the product portfolio are the LCIS 2 and LCIS 3 relay series. LCIS 2 series has units with 1 or 2 changeover contacts, and the LCIS 3 series has units with 4 changeover contacts. All new relay… Read More…

  • MENNEKES: SPEC Grade Sloped-Top Disconnects Are Now Available in 200A and 400A

    MENNEKES: SPEC Grade Sloped-Top Disconnects Are Now Available in 200A and 400A

    MENNEKES has recently expanded its SPEC Grade Series of stainless steel motor disconnects to include 200A and 400A models. These units are the first on the market to combine these amperages in a sloped-top stainless steel enclosure. Compared to traditional knife-blade alternatives, these SPEC Grade units feature a UL 98 Listed rotary switch, providing a… Read More…