July 21, 2022
The Schmersal Group has named Anton Ivanov as the new industry manager for food, beverages, medicine, and packaging. In this position, his tasks include supporting and consulting Schmersal’s customers at home and abroad. In addition, he will also be responsible for the development of new products and maintenance of the existing product ranges tailored to this particular field. The Schmersal Group has developed a dedicated, wide-ranging series of products to satisfy the specific requirements of these sectors, especially its stringent hygiene needs.
Anton Ivanov is a TÜV Rheinland-certified Functional Safety Engineer and began his career in industrial automation as a sales manager for a company in St. Petersburg, Russia. He has more than ten years of professional experience in B2B sales and marketing. Most recently, he worked for the German subsidiary of a globally operating company where he was responsible for the launch of a new sales strategy that gave rise to considerable growth in turnover.
‘Schmersal is a very customer-oriented business that enjoys a fantastic reputation in the food and packaging industries as well as in pharmaceuticals. This is thanks to its customised safety systems and application-specific solutions. As such, I’m very much looking forward to the new challenges that this role will bring,’ explains Anton Ivanov. ‘My primary goal will be to expand existing cooperative arrangements and our strong market position. I see great potential for Schmersal, particularly in networking and system solutions.’