Rockwell Automation Names Robin Saitz Chief Marketing Officer

PBUS-44-Rockwell-RobinSaitz-400.jpg

October 4, 2022

Rockwell Automation, Inc. recently announced that Robin Saitz has been promoted to vice president, Global Marketing and Chief Marketing Officer. She reports to Scott Genereux, senior vice president and Chief Revenue Officer.

In her new role, Saitz has global responsibility to lead marketing of Rockwell’s full portfolio. With a focus on driving demand and building the brand globally, she oversees industry strategy, marketing communications, analyst relations, demand generation, and commercial marketing.

Saitz joined Rockwell as part of the company’s acquisition of Plex Systems, completed in September 2021. Most recently, Robin led marketing for software as a service in Rockwell’s Software & Control business segment as the Plex & Fiix Chief Marketing Officer. Fiix was acquired by Rockwell in January 2021. The SaaS and Rockwell marketing teams will come together under Saitz’s leadership.

“Robin is an engineer turned marketer with a deep expertise in marketing across multiple industries,” Genereux said. “With her outside-in thinking and customer focus, she will build on the strong foundation we have to further elevate our go-to-market approach and make Rockwell the first choice in industrial automation and information solutions.”

“Rockwell is at the center of so many important industry initiatives including digital transformation, cybersecurity, and sustainability. Our solutions are critical to delivering successful business outcomes for our customers,” Saitz said. “This is why I am honored and excited to lead marketing for such a well-respected company.”

Prior to joining Plex, Saitz held CMO roles at Avecto, a cybersecurity solutions provider (acquired by BeyondTrust), and Brainshark, a sales enablement software company. Robin spent more than 20 years at PTC, including her role as senior vice president of Global Marketing and Operations. She started her career as an engineer in packaging design.

Saitz earned a bachelor’s degree in engineering from Trinity College in Hartford, Conn., and a master’s degree in engineering management from Northeastern University in Boston.

Important_Links_Bar.jpg

https://ir.rockwellautomation.com/press-releases/press-releases-details/2022/Rockwell-Automation-Names-Robin-Saitz-Chief-Marketing-Officer/default.aspx

 

Related Articles

Network Infrastructure Featured Product Spotlight

PBUS 14 Panduit logo 400

This webinar presented by Beth Lessard and Keith Cordero will be highlighting three Panduit solutions that will optimize network equipment and cabling to ensure that your spaces are efficiently and properly managed to support ever-evolving business needs of today and beyond. Products that will be featured include PanZone TrueEdge Wall Mount Enclsoure, Cable Managers, and Adjustable Depth 4-Post Rack.

REGISTER HERE


Editor’s Pick: Featured Product News

Siemens: SIMOVAC Non-Arc-Resistant and SIMOVAC-AR Arc-Resistant Motor Controllers

The Siemens SIMOVAC medium-voltage non-arc-resistant and SIMOVAC-AR arc-resistant controllers have a modular design incorporating up to two 12SVC400 (400 A) controllers, housed in a freestanding sheet steel enclosure. Each controller is UL 347 class E2, equipped with three current-limiting fuses, a non-load-break isolating switch, and a fixed-mounted vacuum contactor (plug-in type optional for 12SVC400). The enclosure is designed for front access, allowing the equipment to be located with the rear of the equipment close to a non-combustible wall.

Read More


Sponsored Content
Electrify Your Enterprise

Power is vital to production, and well-designed control cabinets are key. Allied Electronics & Automation offers a comprehensive collection of control cabinet solutions including PLCs, HMIs, contactors, miniature circuit breakers, terminal block connectors, DIN-rail power supplies, pushbutton switches, motor starters, overloads, power relays, industrial Ethernet switches and AC drives engineered to keep your operations running safely, reliably and efficiently.

Learn more HERE.


Products for Panel Builders

  • AutomationDirect: WEG CFW320 AC VFDs and SSW900 Soft Starters

    AutomationDirect: WEG CFW320 AC VFDs and SSW900 Soft Starters

    AutomationDirect has added general-purpose WEG CFW320 AC drives and full-featured SSW900 soft starters. The CFW320 series VFDs offer all the features of the existing CFW300, including a compact size, a built-in operator interface (HMI), and an embedded SoftPLC, but provide support for 460 VAC and Ethernet communications. These drives support 230 VAC 3-phase motors up to 5hp… Read More…

  • METCASE: TECHNOMET-CONTROL – New Pole-Mountable HMI Enclosures

    METCASE: TECHNOMET-CONTROL – New Pole-Mountable HMI Enclosures

    METCASE’s premium TECHNOMET-CONTROL enclosures can now be specified with a mounting bracket (accessory) for poles and masts ⌀1.97” mm or larger. Applications include HMI, panel PCs, industrial control, factory processing, security systems, test and measurement, point-of-sale terminals, IIoT and detection equipment. The new pole mounting bracket fits the standard VESA mounting holes on the rear… Read More…