RS Hosts Brand Launch Event

February 15, 2023

RS has celebrated the rebranding of RS as RS with an event for employees and local media.

The RS rebrand is a key element of an extensive ongoing rebranding strategy engineered to establish a better connection across RS Group’s product and service solutions. This event on February 14 of 2023 celebrated this significant milestone in RS history, the newly expanded footprint of the globally recognized RS brand, and the many benefits that operating as a truly collective organization will provide for their people, customers, suppliers, communities, and shareholders.

The RS brand launch event is expected to have welcomed around 500 employees to the on-site festivities, while another 1,000 employees from RS offices in North America and all over the world were expected to engage virtually. Presentations by RS executives will focus on the power and potential of the combined global organization and how it will harness the essence of both RS and RS to continue delivering the same unmatched local service while evolving into a more globally connected group with expanded resources and opportunities.

They will also introduce Risoul, a major distributor of industrial and automation product and service solutions in Mexico that RS Group acquired in January. Other event highlights include employee testimonials and demo stations that highlight RS product and service solutions.

“We’re so happy to be celebrating the RS rebrand with our employees today,” said Katie Cartwright, RS Vice President of People and Culture, Americas. “We accomplished a lot together last year, and I’m incredibly proud of how well our accomplishments demonstrate our unwavering commitment to creating the best possible environment for our employees to thrive.

“As RS, we will continue to create a culture that is grounded in high performance, both individually and in teams, and is purpose led — where our people are empowered to bring their true selves to work every day and do their best work. We want working here to be more than just a job. We want it to be a place where you can truly contribute to our company-wide purpose, which is making amazing happen for a better world.”

The RS Team, Before the Rebrand

The RS team has a rich 52-year history in Fort Worth and, in 2022, earned recognition in the Human Rights Campaign Foundation’s 2022 Corporate Equality Index and was named one of the 50 most inspiring workplaces in North America by Inspiring Workplaces and a 2022 Top Place to Work by The Dallas Morning News. The Fort Worth team also debuted enhanced employee benefits to attract and retain top industry talent, launched a new flexible work model, and opened a new hybrid workspace last year.

RS supports customers across the product life cycle, whether via innovation and technical support at the design phase, improving time to market and productivity at the build phase, or reducing purchasing costs and optimizing inventory in the maintenance phase. The company offers customers tailored product and service propositions that are essential for the successful operation of their businesses and help them save time and money.

RS also provides a comprehensive suite of services and tools including the industry’s largest collection of 360° product images, an extensive range of 3D CAD models, more than 1.1 million up-to-date datasheets, access to the RS DesignSpark digital engineering platform, a highly experienced technical support team, and kitting, bagging, and labeling services, as well as expert advice articles, interviews, and podcasts.


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